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So you need to fundraise. As a non-profit organization, this isn’t news. You also need to microchip more pets in your community. Luckily you can accomplish both by fundraising with a microchip clinic. In fact, hosting a microchip clinic is also a great opportunity to familiarize new people with your group and connect with other names in the animal welfare sector. You’ll be putting your organization on the map and providing an important service at the same time.
The really good news is that microchip clinics are pretty easy to pull off. In fact, we hold them every Monday at our Adopt & Shop location. Here are 5 steps for successfully fundraising with a microchip clinic.
- Plan Ahead
Fundraisers tend to fall apart when folks don’t plan ahead. It’s much, much easier to find volunteers and experience a smooth event when everything is planned well in advance. Figure out everything you need including:
- How many volunteers
- How many microchips
- The date of the event (and a rain date in case of bad weather)
- The location of the event
- How many attendees you expect
- What marketing you’ll use
- What supplies you’ll require such as a microchip scanner, forms, tables, chairs, spare change and a cash box
- Order Supplies
All the things you just jotted down? Now you gotta order them. And honestly, we recommend ordering them through us. We offer microchips at only $4.95 a pop. Charge $25 for microchipping at your event and that’s a pretty darn excellent return on investment. Your customers will also love that the found.org microchip registry is free.
Our microchips are 134.2 kHz, meaning they’re the ISO world standard. If a pet with one of our microchips gets lost, a universal scanner will pick up on its frequency. Since a Canadian dog was once successfully scanned in Portugal, thus reuniting with its owner, it’s crucial to have microchips that fall under the world standard. You can order them here!
We also offer low-cost universal scanners. These babies pick up on all microchip frequencies – 125 kHz, 128 kHz and 134.2 kHz. If a pet owner is unsure if their pet has a microchip, these scanners will help you ascertain that information.
- Secure Staff and Volunteers
Your event needs sufficient trained volunteers and employees to succeed. We recommend getting more than enough people to sign up for your event. It’s better to end up with too many volunteers than too little. This step ensures there will be enough people to answer questions and help customers sign forms.
Some regions require all microchipping be done by a veterinarian. If this is the case in your area, find a veterinarian you trust to implant the microchips. If you already have a solid relationship with them, they might volunteer their time so they can promote their veterinary hospital.
- Promote Your Event
What kind of marketing are you going to use? We recommend using a variety of media including digital and print materials. Spread the word via postcards, flyers, Facebook, Twitter, Instagram and more.
- Register Every Microchipped Animal
Emphasize at your event that a microchip only works if the animal has a registry account. Have all pet owners sign up on the found.org registry immediately. Our registry is free for the lifetime of the pet, even if owners change their contact information.
Do you have any other great tips for fundraising with microchips? We would love to hear your ideas! Email us at firstname.lastname@example.org.
Now go out there and fundraise!